Protectivity - Selecting a Product Name Course
Welcome to PROTECTIVITY - SELECTING A PRODUCT NAME course. This course is breaks down the process of selecting a product name to a 7-step process. There are 9 videos in total. To get the most out of this course, we strongly recommend following the process by completing the exercises in the accompanying workbook as you go. So although there is about an hour of video, allow at least 2-4 hours (and potentially much longer) to complete the process. For each video, there is also a transcript present.
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SELECTING A PRODUCT NAME COURSE
Total runtime: 48m, 12s
Perhaps you already run every name by your trademark counsel BEFORE you adopt it. If you do, that's fantastic and it is a prudent thing to do. Have you ever brought a potential name to your trademark counsel only for them to tell you ABSOLUTELY NO or perhaps STRONGLY ADVISE AGAINST adopting or registering a particular name? Perhaps after they have performed a comprehensive search, with you incurring fees and delays and needing to repeat the process again until you find a name they are willing to clear?
These issues can often be avoided. The PROTECTIVITY - SELECTING A PRODUCT NAME Course will help.
This course will provide a step-by-step process which you can follow over and over again every time you need to name a new product. It will help you evaluate your potential product name on your own, early in the process so you can weed out problematic names and focus on those more likely to be protectable and less likely to interfere with the trademark rights of others!